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    • Jason Cohen's Experience
    • History & Tips Blog
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  • Home
  • Jason Cohen's Experience
  • History & Tips Blog
  • SF Training Manual
  • CONTACT US

Step-on Tour Guide San Francisco Over-the-Road Tour Director Western U.S.

Step-on Tour Guide San Francisco Over-the-Road Tour Director Western U.S.Step-on Tour Guide San Francisco Over-the-Road Tour Director Western U.S.Step-on Tour Guide San Francisco Over-the-Road Tour Director Western U.S.

Schedule us for your upcoming tour!

Contact us

Step-on Tour Guide San Francisco Over-the-Road Tour Director Western U.S.

Step-on Tour Guide San Francisco Over-the-Road Tour Director Western U.S.Step-on Tour Guide San Francisco Over-the-Road Tour Director Western U.S.Step-on Tour Guide San Francisco Over-the-Road Tour Director Western U.S.

Schedule us for your upcoming tour!

Contact us

Welcome

Since 2005 Jason Cohen has led step-on tours in the San Francisco Bay Area and over-the-road tours throughout the Western U.S.


Northern California tour guide expertise includes San Francisco, Muir Woods/Sausalito, Napa and Sonoma Wine Country, Monterey/Carmel, Silicon Valley and Yosemite

About Us

Jason Literally Wrote the Book!

 Jason is the author of a tour guide's guide to San Francisco, recently published by The Trip School. Officially titled San Francisco: Training Manual for Tour Directors and Guides, this 458 page book is a comprehensive resource for those leading tours in the San Francisco area.

The Credentials You Expect, Plus Industry Leadership

  • Certified Tour Guide, San Francisco Tour Guide Guild


  • Certified Tour Director, International Tour Management Institute (ITMI)


  • Instructor at ITMI, training/mentoring tour director students


  • Travel Director of the Year 2019, Insight Vacations


  • Board Member and Past President, San Francisco Tour Guide Guild; currently Certification Chairperson


  • Past Board Chair, San Francisco City Guides


  • Former Lead Tour Guide, San Francisco Shuttle Tours

Tour Operator Comments

 What other TO's are saying...


 “Creative, communicative, dependable and professional are just a few of the many possible words to describe Jason. He is the consummate ambassador for the tour and travel industry, and his guests always come back raving about their experiences with him.”

-- Jordan A., Director of Operations

  

Jason is an outstanding tour guide. He is professional, organized, dependable, proactive, and extremely knowledgeable about the areas in which he works. He takes great care of our guests and always ensures to provide them with an incredible vacation. We love working with Jason!

-- Kristin M., Senior Manager – Field Team

Guest Comments

Your knowledge, wit and charm can make the most mundane topic interesting. And you always go above and beyond to make each trip the best experience possible. We were thrilled to learn that you were going to be our Tour Director AGAIN!


Thank you for all your insights and organizational skills. We appreciate how smoothly you kept our trip running and for making our California adventure so special.


You did an amazing job showing us everything! I was very impressed with your knowledge base. Your passion for your job and your home state was very evident. And your attention to detail was above and beyond. We were lucky to have you!


Many thanks! You are a superb travel director -- always thoughtful, enthusiastic, and knowledgeable. We really appreciated it!


Jason is an exceptional leader. He was always organized, flexible and knowledgeable. His inquiring spirit is enjoyable and always ready to know more. He had a lot of patience with questions, and has an excellent knowledge of all surroundings.


Jason is the tour guide I will compare all others with. While we had a planned agenda, he took advantage of unique opportunities, dealt with a health crisis, and put together an impromptu last evening when the musical performer failed to appear. He was informative, knowledgeable, and entertaining.


We loved the music that you played on the bus! Your knowledge, sense of humor and kindness were so appreciated. You kept us safe, stopped often for pictures and had very interesting stops along the way. The snacks were appreciated also! Thank you!


Jason Cohen was an outstanding tour director, one of the best we’ve had. He was cheerful, very knowledgeable, well organized, and very diplomatic and skilled in handing problematic people or situations.

Video

Engaging all the senses

Describing how the best tour guides create experiences where guests can smell, touch, and perhaps even taste in addition to hearing about things!

Telling colorful stories

Tour guides can present great information in a fun, entertaining way...

Favorite sights and hidden gems!

A few of our favorite places to include in step on tours in San Francisco and Wine Country

Photo Gallery

The Palace of Fine Arts

Beautiful view of the Palace of Fine Arts, San Francisco

Japantown Peace Pagoda at night

Japantown Peace Pagoda

Twin Peaks view

Dramatic view from Twin Peaks

Vineyard in Napa Valley in autumn

The vineyards of Napa Valley Wine Country turn gold in autumn

Slanted Bay Victorian houses of the 1870s

Italianate style Victorian houses, 1870s

Steep hill with Alcatraz in the distance

Steep Hyde Street looking toward Alcatraz

Palace of Fine Arts at night

The Palace of Fine Arts is beautifully lit at night

Coit Tower 1930s Art Deco landmark on Telegraph Hill

Coit Tower, an Art Deco landmark on Telegraph Hill

Cityscape view of downtown and the Bay Bridge

View of downtown and the Bay Bridge, with the Ferry Building

Walking among the giant coast redwood trees

Walking in the redwood forest--the tallest trees!

Three-masted ship at the Maritime Museum, with Alcatraz behind it.

San Francisco Maritime Museum, with Alcatraz behind

Alamo Square with the Painted Ladies Victorian houses and the city skyline

The famous Painted Ladies of Alamo Square

The Transamerica Pyramid

The Transamerica Pyramid

California sea lions ("seals") at Pier 39

The California sea lions ("seals") at Pier 39

Sculpture of legs with fishnet stockings above a shop in Haight-Ashbury

Seen in Haight-Ashbury

Saint Mary's Cathedral-- very modern architecture

Stunning architecture of Saint Mary's Cathedral

Half Dome at Yosemite, reflected in the Merced River

Half Dome at Yosemite

Historic fishing boats at Fisherman's Wharf

Historic fishing boats at Fisherman's Wharf

Contact Us

We'd love to talk with you about your upcoming tour or program...

CLICK HERE

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Copyright © 2025 Jason Cohen, San Francisco Step-on Tour Guide / Tour Director - All Rights Reserved.

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