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    • Jason Cohen's Experience
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  • Jason Cohen's Experience
  • History & Tips Blog
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Long Record of Success for Tour Operators

Typical motor coach (tour bus) used for step-on and over-the-road tours.

San Francisco Bay Area Tour Guide

Cruise Ship Shore Excursions (San Francisco city tours, Muir Woods/Sausalito, Napa and Sonoma Wine Country, Monterey/Carmel, Alcatraz, Silicon Valley, City at Night, Chinatown). Step-on tours for:

  • Metro Shore Services
  • Onward Group
  • Intercruises
  • Shore to Sea
  • Destinations North America
  • Polynesian Adventure Tours


Step-on city tours for a variety of national and regional tour operators such as Great Canadian Holidays, Extranomical Adventures, Adventures in Travel, American Quality Travel, Foram Worldwide, Infinity Tours & Events, Accent Concerts, and Stevie Jay Travel


Walking tours for Real San Francisco Tours

  • 8 hour SF in a Day Tour using public transit and walking
  • Notorious Crime & Scandal Tour


City and Wine Country tours both as step on guide and as driver/guide in small vehicles:

  • Bespoke Experiences
  • Spark Experiences
  • Premium SF Tours


Lead Tour Guide for San Francisco Comprehensive Shuttle Tours and Wine Country Tour Shuttle

  • Led daily public City, Muir Woods/Sausalito, and Wine Country tours
  • Worked with private clients to create and deliver a variety of custom experiences, including step on tours in both large and small vehicles
  • As Lead Tour Guide, trained new guides and worked on strategic planning with company president. Helped create Napa Valley, Muir Woods, Monterey and Yosemite by Train tours.


Student tours ranging from 1-5 days in San Francisco, Sacramento and Gold Country for 4th graders, middle and high school students; occasional programs in Washington, D.C., and a performance program in Hawaii for companies such as:

  • Music Celebrations International
  • Academic Travel Services
  • Grand Classroom
  • Educational Discovery Tours


San Francisco City Guides

  • Led historical/architectural walking tours for this nonprofit organization sponsored by the San Francisco Public Library; Tour Coordinator for two tours
  • Created a successful new tour which was featured in an Associated Press article
  • Served as Board Chairman, overseeing a 9-member Board and the Executive Director

Over-the-Road Tour Director

Gate 1 Travel – 2025

  • Mt. Rushmore/Yellowstone and Yosemite/Sequoia National Parks tours


Trafalgar and Insight Vacations (Destination America) – 2006-Present

  • Selected as Insight Vacations Travel Director of the Year 2019
  • Multiple departures of 8- to 23-day trips including California Coast, Southwest, Northwest, Mountain West and New England
  • California: San Francisco, Wine Country, Yosemite, Lake Tahoe/Virginia City, Monterey/Carmel, Big Sur, Paso Robles/San Luis Obispo, Hearst Castle, Solvang, Santa Barbara, Los Angeles, San Diego, Palm Springs, Mammoth Lakes, Death Valley
  • Southwest: Phoenix/Scottsdale, Sedona, Seligman, Grand Canyon, Lake Powell, Monument Valley, Zion, Bryce, Mesa Verde, Moab, Arches, Canyonlands, Albuquerque, Santa Fe, Las Vegas
  • Mountain West: Salt Lake City, Jackson/Grand Teton, Yellowstone, Cody, Devils Tower, Deadwood, Mt. Rushmore, Crazy Horse, Badlands/Wall Drug, Denver, Ouray/Silverton, Durango
  • Northwest: Redwood National Park, Oregon Coast, Portland, Columbia Gorge, Olympic National Park, Seattle, Victoria, Vancouver
  • New England Fall Foliage (Boston, Western Mass., Vermont, New Hampshire, Maine)


Other over-the-road tours include:

  • Onward Group – SFO/Las Vegas/Grand Canyon/LA loop
  • Bay Magic – California agriculture tour for farmers from Australia
  • Road Scholar/Elderhostel – Multiple 14-day California National Parks tours, including Sequoia/Kings Canyon, Yosemite, Mono Lake, Lake Tahoe, Carson City/Virginia City, Lassen Volcanic, Weaverville, Eureka/Redwoods, Avenue of the Giants and Mendocino. Also, multiple 6-day Monterey/San Francisco/Napa Valley programs; Sierra Gems (Yosemite & Lake Tahoe); In-depth Yosemite (5 days); In-depth Napa Valley (5 days); and Train Tracks Across the Sierra (Sacramento to Reno)
  • Titan Tours, Newmarket Air Holidays and Travelscope Air Holidays – Multiple 10-day and 9-day Western and Southwestern tours including San Francisco, Monterey/Carmel, Solvang, Santa Barbara, LA, Las Vegas, Laughlin, Grand Canyon, Zion, Lake Mead/Hoover Dam, Valley of Fire, Palm Springs, and San Diego.
  • Food Network – Two 8-day tours in San Francisco and Wine Country, with visits tied to food shops and restaurants featured on various Food Network television programs
  • California Tours – Multiple 2-day Yosemite and 3-day Los Angeles tours (incl. Hollywood, Beverly Hills, Farmers Market, Disneyland/Universal Studios, Santa Monica/Venice Beach/Long Beach, and Music Center)

Copyright © 2025 Jason Cohen, San Francisco Step-on Tour Guide / Tour Director - All Rights Reserved.

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